You’ve got to hand it to LinkedIn, the professional network which keeps on growing and improving. LinkedIn’s company directory, which is still in beta, has individual company pages so well optimized for SEO that they often come up number one in Google for a fitting search. For the sales manager quickly wanting to qualify a lead, all they have to do is use the query <company name> company size. When Google lists the LinkedIn page result, the description automatically includes the company’s industry, type (public/private), company size, age, and website. Now that’s convenient!
I wonder how much of the company profile is pulled from Linkedin members themselves and if so, should it be a corporate marketing strategy to encourage employees to sign up on Linkedin?