What Is A Browser?
“What is a browser?” This is the question that Ji Lee took to the streets of New York. Listen to the variety of answers and enjoy! Tweet
Andrew Spoeth
Chris Anderson’s New Book: Free, The Future of a Radical Price
FREE (full book) by Chris Anderson Tweet
What Age Is Your Customer?
I can hardly believe we’re only a few days away from wrapping up the BuyerSphere webinar series. It has been quite a journey. Since the beginning of April, Enquiro has been building an amazing package of webinars and research papers which go to the very core of B2B marketing. Experts from Google, Business.com, Covario, Demandbase … Read more
David Pogue on TED: Cool Phone Tricks
It’s been a while since I’ve written a full blog post, while looking down at my last couple of posts which have simply embedded videos. And when this latest idea came to me, I felt guilty for once again taking the “easy” route of just republishing information. But this one is too good to pass … Read more
Logo Evolution
In my Marketing class this evening, we took up the topic of re-branding. Here is a look at how some of the world’s best known brands have morphed over the last few decades. Tweet
This is What’s Happening Now
A fun commercial which captures our Zeitgeist. Tweet
How Does Your Risk Fit Into My Funnel?
I had the pleasure of producing Enquiro’s recent webinar titled Beyond the B2B Buying Funnel. Being a B2B marketer myself, I’m quite fond of the funnel concept and use it to map things like lead volume vs. position in the sales/marketing cycle. An interview I conducted with Jim Sterne takes a look at funnels of … Read more
Top 5 April Fools Jokes Courtesy of Google
It’s that time of year again when offices around the world brace for the worst, the most creative, and most daring ideas to surface in what is known as April Fools. Search engine company Google hasn’t shied away from the fun over the past few years, and has even used the April 1 date to … Read more
Dude, Check Out This Sign!
It looks like the folks at the City of Kelowna have read up on their marketing literature. Or at least had a stroke of creative genius while trying to tailor a message for their intended audience. An observant colleague of mine, Ian Everdell, came across this sign at a local bus station the other day. … Read more
Participate in a B2B Buyers’ Survey
I’d like to send out this call for b2b survey participants. Enquiro Research works tirelessly to put out excellent B2B focused research. Now is your chance to be a part of it. We would like your input in an online survey, in order to understand more about your experiences when making business purchase decisions, and/or … Read more