Guy Kawasaki Interview – Reality Check
I wanted to share this recent Guy Kawasaki interview conducted by Robert Scoble (@scobleizer, FastCompany.tv). In it, Guy tells us the story behind his latest book, Reality Check. Tweet
Andrew Spoeth
B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs
B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs View SlideShare presentation or Upload your own. (tags: btob b2b) I recently had a chance to catch up with Ann Handley, Chief Content Officer at MarketingProfs. Ann has developed a successful online presence for MarketingProfs on popular social networking site, Twitter (see … Read more
Marketing Finger Finds
In my daily online travels, there will be the occasional site, blog post, or tweet which will fall out of the ordinary, which is worth “re-marking”. Marketing Finger Finds is a way for me to share some of them with you. Here are four of the more interesting things that have crossed my path in … Read more
Seth Godin’s Invitation: List Your Tribe Building Tactics Here
“By tactics, I mean specific things you can do to engage people, to build community and identity, to create connections and participation. Online or offline,” says Godin. Click through to see the plexo Tweet
Seth Godin’s Presentation on Tribes (video)
To add to the 218 page slide deck on Seth Godin’s new book Tribes which I posted nearly a month ago, here is the video where Seth presents the thinking behind new latest book. The event took place in front of an invited audience in New York on October 21, 2008. The presentation is nearly … Read more
President-Elect Obama’s Acceptance Speech
President-Elect Barack Obama’s Acceptance Speech, delivered at Chicago’s Grant Park on November 4, 2008. Enough said. Visit this Chicago Tribune page for the complete transcript. This word art was produced on wordle.net. Tweet
10 Ways to Use LinkedIn, by Guy Kawasaki
Linkedin View SlideShare presentation or Upload your own. Guy Kawasaki has posted a short and concise summary of how you can use LinkedIn. Tweet
Marketing Finger Finds of the Week
It has been one of those weeks where I’ve stumbled upon dozens of sites or articles which beg for a second look. Here is a quick list of my favorites finds from the week of October 20 – 24, 2008: 1. The European Demand Generation Summit 2. An article on Optimizing Your Value Proposition an … Read more
Blogging Beginnings
Today is a bit of a milestone for several of my students in their Internet Marketing class as they set up their very own blogs. Blogging platforms like WordPress and Blogger make it really easy to get off the ground with blogging. But one of the most difficult questions students seem to face is the … Read more