Andrew Spoeth

Marketing automation is the use of software to automate repetitive and time-consuming tasks related to marketing. It is a way to streamline marketing processes, and improve efficiency and effectiveness. Marketing automation software allows businesses to automate various tasks such as email marketing, social media marketing, lead generation and lead nurturing. Marketing automation software makes it … Read more

Analytics refers to the process of collecting, analyzing, and interpreting data to gain insights and make data-driven decisions. In the context of marketing and digital marketing, analytics refers to the practice of tracking and analyzing data related to marketing campaigns and website performance. This can include data such as website traffic, click-through rates, conversion rates, … Read more

A/B testing, also known as split testing, is a method of comparing two versions of a web page or an app feature to determine which one performs better. It is a way to optimize user experience and increase conversions by identifying which elements of a web page or feature are most effective. The two versions, … Read more

Display advertising is a form of online advertising that involves placing graphical ads on websites and mobile apps to promote a product or service. These ads can take various forms, such as banner ads, text ads, video ads, and more. Display ads are typically placed on third-party websites and are intended to reach a broad … Read more

Cross-channel marketing is a strategy that involves reaching customers through multiple channels such as email, social media, digital advertising, and SMS, with the aim of providing a consistent and unified brand experience. It is a way to connect with customers wherever they are and however they prefer to interact with a brand. By utilizing multiple … Read more

CRM stands for Customer Relationship Management, or more commonly a Customer Relationship Management tool. It is a technology-driven solution that helps businesses manage interactions with their current and potential customers. A CRM system is designed to capture, store, and analyze customer data and interactions across different channels, including website, phone, email, and potentially even social … Read more

Conversion rate is a metric that measures the percentage of website visitors that take a desired action. This action can be a purchase, a form submission, a phone call, or any other desired outcome. For example, if 100 people visit a website and 8 of them make a purchase, the conversion rate would be 8%. … Read more

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the aim of driving profitable customer action. It is an approach that focuses on creating and sharing content that educates, entertains, and informs your target audience. The content can come in the … Read more

Second-party data is a type of data that is collected by one company and shared with another company through a partnership or data sharing agreement. It is different from first-party data, which is data collected by a company on its own customers or website visitors, and third-party data, which is data collected by a company … Read more

Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. It is designed to blend seamlessly into the content of the website or app where it is displayed. Unlike traditional display advertising, which stands out as an advertisement, native advertising is designed to look … Read more