Andrew Spoeth

Predictive analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It is used by businesses and organizations to make data-driven decisions and to predict future trends, patterns, and behaviors. Predictive analytics can be used for a variety of purposes, such as … Read more

Referral marketing is a strategy in which businesses or individuals encourage their existing customers to refer new customers through word-of-mouth or other forms of promotion. It is a form of word-of-mouth marketing where happy customers are incentivized to tell their friends, family, and colleagues about a product or service they’ve had a positive experience with.Referral … Read more

Remarketing is a powerful online advertising technique that can help businesses connect with users who have previously interacted with their website or mobile app. By placing a cookie on the user’s browser, businesses can track their behavior and show them relevant ads as they browse other websites or use mobile apps. Remarketing campaigns can take … Read more

Scraping, also known as web scraping, is the process of automatically extracting large amounts of data from websites and other digital sources. It is a technique used by businesses, researchers, and marketers to collect data from the internet, such as pricing information, product descriptions, and customer reviews. Scraping is done by using specialized software, called … Read more

UI, or user interface, refers to the way in which a user interacts with a digital product or service. In the context of marketing, UI is an important aspect of the customer experience, as it determines how easily and effectively users can navigate and interact with a website, mobile app, or other digital product. A … Read more

Voice search optimization is the process of optimizing a website or mobile app for voice search queries. Voice search is a technology that allows users to perform a search by speaking into a device, such as a smartphone, smart speaker, or other device with a built-in microphone.Voice search optimization involves making sure that a website … Read more

Account-based marketing (ABM) is a strategic approach to B2B marketing where the focus is on targeting and engaging key accounts with highly personalized campaigns. Instead of using a one-size-fits-all approach, ABM marketing allows businesses to tailor their marketing efforts to specific accounts and decision-makers, with the goal of driving revenue growth from those accounts. ABM … Read more