Pointing out interesting things in marketing
Rich Communication Services (RCS) is a communication protocol aimed at enhancing traditional SMS (Short Message Service) with a richer set of features. Developed by the GSM Association, RCS seeks to provide a more robust and versatile messaging experience, bringing it closer to the capabilities offered by popular messaging apps like WhatsApp, iMessage, and Facebook Messenger. … Read more
Understanding the K-Factor in Marketing: The Key to Viral Growth In today’s digital era, where word-of-mouth can spread like wildfire, understanding the mechanisms that drive this spread is crucial for marketers aiming to leverage viral growth. One such mechanism, the K-Factor, sits at the heart of viral marketing strategies, determining the success of your campaign’s … Read more
In the bustling marketplace of today’s business world, understanding your audience is more than a strategy; it’s a necessity. But how do you pinpoint exactly who you should be targeting? Enter the Ideal Customer Profile (ICP), a concept that’s as intriguing as it is essential. Let’s embark on a journey to explore what an ICP … Read more
Revenue Marketing is a strategic marketing approach that aims to drive revenue growth by aligning marketing and sales teams towards a common revenue goal. The goal of Revenue Marketing is not just to generate leads or increase brand awareness but to directly impact the top line by creating more sales opportunities and increasing customer lifetime … Read more
Amara’s Law is a principle that states: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” In the context of marketing, this principle suggests that marketers may initially overestimate the impact of new technologies or trends, only to later realize their true potential … Read more
Blogging is the practice of regularly creating and publishing content on a website in the form of written articles, known as blogs. Blogs can cover a wide range of topics and are intended to provide valuable information, insights, and entertainment to readers. Blogging is a powerful way for businesses to connect with their target audience, … Read more
Marketing automation is the use of software to automate repetitive and time-consuming tasks related to marketing. It is a way to streamline marketing processes, and improve efficiency and effectiveness. Marketing automation software allows businesses to automate various tasks such as email marketing, social media marketing, lead generation and lead nurturing. Marketing automation software makes it … Read more
Branding is the process of creating a name, design, symbol or other features that identify a company or product and differentiate it from competitors. It can apply to all aspects of a business, including products and services, values, culture and personality. A strong brand can help a business establish trust and credibility with their target … Read more
A marketing campaign is a coordinated series of activities that are designed to achieve a specific marketing objective. It is a planned and structured approach to promoting a product, service or brand to a target audience. A marketing campaign can include a variety of tactics such as advertising, public relations, events, promotions, and digital marketing. … Read more
Influencer marketing is a form of marketing in which businesses partner with individuals who have a significant following on social media platforms, known as influencers, to promote their products or services. Influencers are individuals who have built a reputation and a large following in a specific niche or industry, and who can reach and engage … Read more