Logo Evolution
In my Marketing class this evening, we took up the topic of re-branding. Here is a look at how some of the world’s best known brands have morphed over the last few decades. Tweet
General
Dude, Check Out This Sign!
It looks like the folks at the City of Kelowna have read up on their marketing literature. Or at least had a stroke of creative genius while trying to tailor a message for their intended audience. An observant colleague of mine, Ian Everdell, came across this sign at a local bus station the other day. … Read more
Participate in a B2B Buyers’ Survey
I’d like to send out this call for b2b survey participants. Enquiro Research works tirelessly to put out excellent B2B focused research. Now is your chance to be a part of it. We would like your input in an online survey, in order to understand more about your experiences when making business purchase decisions, and/or … Read more
Eric Schmidt Interview: Google is ‘Unlikely’ to buy Twitter
In this interview with Eric Schmidt, Charlie Rose asks the Google CEO a range of questions, from the origins of Google’s advertising model, to the monetization of YouTube, to whether the search giant would consider buying Twitter. The interviewer turned to the concept of the digital divide, and the role technology companies have played to … Read more
A Blog Post a Day
It wasn’t easy but he did it. Here’s a shout out to a fellow blogger, Mike Volpe, for sticking with his pledge to write a blog post a day for February.  From his Marketing with Mike blog, here are my three favorite posts from his one-month string of posts just completed: 3 Big Mistakes … Read more
How Twitter’s Spectacular Growth is Fueled by Unexpected Uses
Twitter co-founder Evan Williams spoke at a recent TED conference about the founding of what has become today’s most exciting social networking tool. Williams, who was also involved in the founding of Blogger, describes how Twitter arose as a side project at start-up company Odeo. What struck me is how much of Twitter’s current functionality … Read more
Skittles Viral Campaign Holds a Mirror to Twitter
Skittles, a candy produced by Mars Incorporated, created a bit of an online uproar on March 1 when they made a dead simple, yet effective change to their web home page, www.skittles.com. Instead of a rainbow-colored product site as one would expect, users saw a Twitter feed for the search term Skittles. The page was … Read more
(Everything I Do) I Do It For You
What does it mean to be totally focused on a target market? And what is Bryan Adams doing on a marketing blog anyway? Admittedly this song brings back memories of my university days, to a time before I had even considered a career in online marketing. But let’s take a closer look at the title … Read more
Meaningless Statistics Went Up 2% Last Week
“Meaningless statistics went up 2% last week.” Thanks to John Favalo, Managing Partner at the B2B Group of Eric Mower and Associates, for referencing this smirk-evoking quote at a recent conference. I unfortunately missed where it came from and haven’t been able to find the original source. Isn’t it interesting how numbers can add perceived … Read more
Strategy vs. Tactics
I’d like to thank Paul Sherman, Principal at Sherman Group User Experience for the following analogy. It came up in a recent session at Online Marketing Summit ’09 and presented a glaringly simple way of looking at how strategy and tactics relate to one another. Here goes: Strategy: Go from the San Diego Airport to … Read more