General

The Customer Life Cycle Funnel – an Interview with Jim Sterne

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I recently had a chance to chat with Jim Sterne, Chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit. Jim Sterne’s depiction of the Customer Life Cycle Funnel – four distinct funnels based on successful or unsuccessful customer acquisition, persuasion and conversion – has been widely quoted and referenced since … Read more

A Picture Says a Thousand Words with Wordle

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Shortly after tonight’s second presidential debate between John McCain and Barack Obama, I stumbled upon a word cloud graphic titled ‘Obama at Oct. 7 Debate‘ on Wordle.  As with tag or word clouds in general, the collage shows words used and their relative frequency with word size.  Wordle, a tool created by IBM Research engineer … Read more

Help, I’ve Been Tynted!

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Here’s a tool which will certainly allow for much amusement. And it could also be a great way to communicate feedback on web page usability or content. Tynt is a program which allows users to add text, drawings, highlights and other fun things to web pages. These can be shared with others by email or … Read more

Google CEO Talks Green

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Google CEO Eric Schmidt spoke at the Corporate Eco Forum on September 8, 2008 in San Francisco, CA. He used Google Earth to visually demonstrate how one can use the program to measure and observe environmental policies at work. He went on to talk about Google’s role in using sustainable energy and provides some compelling … Read more

The Psychology of Persuasion and Buying Rugs in Turkey

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I wanted to pass along an inspiring article on the psychology of persuasion which came to my inbox recently.  Mitchell Weisburgh at the PILOTed blog wrote the story after he visited Turkey.  He encountered several rug vendors, and one of them managed to successfully close the deal even though Mitchell had no intention of buying … Read more

Google Chrome Hits The Market

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Google’s browser hit the market today at noon Pacific time (available at www.google.com/chrome).  According to Clicky Web Analytics, Google Chrome’s market share has already hit 2.74% within 10 hours! Watch a video from the development team on the thinking and features behind Google Chrome. Tweet