Pointing out interesting things in marketing
I can hardly believe we’re only a few days away from wrapping up the BuyerSphere webinar series. It has been quite a journey. Since the beginning of April, Enquiro has been building an amazing package of webinars and research papers which go to the very core of B2B marketing. Experts from Google, Business.com, Covario, Demandbase … Read more
It’s been a while since I’ve written a full blog post, while looking down at my last couple of posts which have simply embedded videos. And when this latest idea came to me, I felt guilty for once again taking the “easy” route of just republishing information. But this one is too good to pass … Read more
In my Marketing class this evening, we took up the topic of re-branding. Here is a look at how some of the world’s best known brands have morphed over the last few decades.
A fun commercial which captures our Zeitgeist.
I had the pleasure of producing Enquiro’s recent webinar titled Beyond the B2B Buying Funnel. Being a B2B marketer myself, I’m quite fond of the funnel concept and use it to map things like lead volume vs. position in the sales/marketing cycle. An interview I conducted with Jim Sterne takes a look at funnels of … Read more
It’s that time of year again when offices around the world brace for the worst, the most creative, and most daring ideas to surface in what is known as April Fools. Search engine company Google hasn’t shied away from the fun over the past few years, and has even used the April 1 date to … Read more
It looks like the folks at the City of Kelowna have read up on their marketing literature. Or at least had a stroke of creative genius while trying to tailor a message for their intended audience. An observant colleague of mine, Ian Everdell, came across this sign at a local bus station the other day.
I’d like to send out this call for b2b survey participants. Enquiro Research works tirelessly to put out excellent B2B focused research. Now is your chance to be a part of it. We would like your input in an online survey, in order to understand more about your experiences when making business purchase decisions, and/or … Read more
In this interview with Eric Schmidt, Charlie Rose asks the Google CEO a range of questions, from the origins of Google’s advertising model, to the monetization of YouTube, to whether the search giant would consider buying Twitter. The interviewer turned to the concept of the digital divide, and the role technology companies have played to … Read more
It wasn’t easy but he did it. Here’s a shout out to a fellow blogger, Mike Volpe, for sticking with his pledge to write a blog post a day for February.  From his Marketing with Mike blog, here are my three favorite posts from his one-month string of posts just completed: 3 Big Mistakes … Read more