Pointing out interesting things in marketing
Twitter co-founder Evan Williams spoke at a recent TED conference about the founding of what has become today’s most exciting social networking tool. Williams, who was also involved in the founding of Blogger, describes how Twitter arose as a side project at start-up company Odeo. What struck me is how much of Twitter’s current functionality … Read more
Skittles, a candy produced by Mars Incorporated, created a bit of an online uproar on March 1 when they made a dead simple, yet effective change to their web home page, www.skittles.com. Instead of a rainbow-colored product site as one would expect, users saw a Twitter feed for the search term Skittles. The page was … Read more
What does it mean to be totally focused on a target market? And what is Bryan Adams doing on a marketing blog anyway? Admittedly this song brings back memories of my university days, to a time before I had even considered a career in online marketing. But let’s take a closer look at the title … Read more
“Meaningless statistics went up 2% last week.” Thanks to John Favalo, Managing Partner at the B2B Group of Eric Mower and Associates, for referencing this smirk-evoking quote at a recent conference. I unfortunately missed where it came from and haven’t been able to find the original source. Isn’t it interesting how numbers can add perceived … Read more
I’d like to thank Paul Sherman, Principal at Sherman Group User Experience for the following analogy. It came up in a recent session at Online Marketing Summit ’09 and presented a glaringly simple way of looking at how strategy and tactics relate to one another. Here goes: Strategy: Go from the San Diego Airport to … Read more
Well it’s official, this year’s Online Marketing Summit (OMS) has officially wrapped up in San Diego. I had a chance to meet a lot of fellow marketers and learn from some of the industry’s best. And now I’m back at the office with a pile of notes, hand full of business cards, and a head … Read more
Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 130 white papers for many of the world’s most recognized companies, including Microsoft, Dow Jones, FedEx, Motorola, Monster, Hewlett-Packard and SAP. In this 17 minute interview, you’ll hear me ask Michael about white … Read more
You’ve got to hand it to LinkedIn, the professional network which keeps on growing and improving. LinkedIn’s company directory, which is still in beta, has individual company pages so well optimized for SEO that they often come up number one in Google for a fitting search. For the sales manager quickly wanting to qualify a … Read more
I wanted to share this recent Guy Kawasaki interview conducted by Robert Scoble (@scobleizer, FastCompany.tv). In it, Guy tells us the story behind his latest book, Reality Check.
B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs View SlideShare presentation or Upload your own. (tags: btob b2b) I recently had a chance to catch up with Ann Handley, Chief Content Officer at MarketingProfs. Ann has developed a successful online presence for MarketingProfs on popular social networking site, Twitter (see … Read more