Pointing out interesting things in marketing
In my daily online travels, there will be the occasional site, blog post, or tweet which will fall out of the ordinary, which is worth “re-marking”. Marketing Finger Finds is a way for me to share some of them with you. Here are four of the more interesting things that have crossed my path in … Read more
“By tactics, I mean specific things you can do to engage people, to build community and identity, to create connections and participation. Online or offline,” says Godin. Click through to see the plexo
To add to the 218 page slide deck on Seth Godin’s new book Tribes which I posted nearly a month ago, here is the video where Seth presents the thinking behind new latest book. The event took place in front of an invited audience in New York on October 21, 2008. The presentation is nearly … Read more
President-Elect Barack Obama’s Acceptance Speech, delivered at Chicago’s Grant Park on November 4, 2008. Enough said. Visit this Chicago Tribune page for the complete transcript. This word art was produced on wordle.net.
Linkedin View SlideShare presentation or Upload your own. Guy Kawasaki has posted a short and concise summary of how you can use LinkedIn.
It has been one of those weeks where I’ve stumbled upon dozens of sites or articles which beg for a second look. Here is a quick list of my favorites finds from the week of October 20 – 24, 2008: 1. The European Demand Generation Summit 2. An article on Optimizing Your Value Proposition an … Read more
Today is a bit of a milestone for several of my students in their Internet Marketing class as they set up their very own blogs. Blogging platforms like WordPress and Blogger make it really easy to get off the ground with blogging. But one of the most difficult questions students seem to face is the … Read more
Seth Godin on Tribes View SlideShare presentation or Upload your own. (tags: book tribes) As many of you, I’m in the midst of listening to Seth Godin’s new book titled Tribes. It is an enjoyable read, a book which speaks a lot of truth about communities, leadership, communication, and um, tribes. Seth posted his own … Read more
I recently had a chance to chat with Jim Sterne, Chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit. Jim Sterne’s depiction of the Customer Life Cycle Funnel – four distinct funnels based on successful or unsuccessful customer acquisition, persuasion and conversion – has been widely quoted and referenced since … Read more