The Basics of Social Media ROI
Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard. Check out this fun but discussion-provoking presentation on social media and measuring its impact on bottom line. Tweet
Social Media Revolution
A powerful video by the people at Socialnomics which throws a lot of compelling numbers at you. It’s great if you’re looking for an introduction to social media, or data to convince someone that it is indeed more than just a fad. Tweet
Eric Schmidt Interview: Google is ‘Unlikely’ to buy Twitter
In this interview with Eric Schmidt, Charlie Rose asks the Google CEO a range of questions, from the origins of Google’s advertising model, to the monetization of YouTube, to whether the search giant would consider buying Twitter. The interviewer turned to the concept of the digital divide, and the role technology companies have played to … Read more
How Twitter’s Spectacular Growth is Fueled by Unexpected Uses
Twitter co-founder Evan Williams spoke at a recent TED conference about the founding of what has become today’s most exciting social networking tool. Williams, who was also involved in the founding of Blogger, describes how Twitter arose as a side project at start-up company Odeo. What struck me is how much of Twitter’s current functionality … Read more
Skittles Viral Campaign Holds a Mirror to Twitter
Skittles, a candy produced by Mars Incorporated, created a bit of an online uproar on March 1 when they made a dead simple, yet effective change to their web home page, www.skittles.com. Instead of a rainbow-colored product site as one would expect, users saw a Twitter feed for the search term Skittles. The page was … Read more
Guy Kawasaki Interview – Reality Check
I wanted to share this recent Guy Kawasaki interview conducted by Robert Scoble (@scobleizer, FastCompany.tv). In it, Guy tells us the story behind his latest book, Reality Check. Tweet
B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs
B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs View SlideShare presentation or Upload your own. (tags: btob b2b) I recently had a chance to catch up with Ann Handley, Chief Content Officer at MarketingProfs. Ann has developed a successful online presence for MarketingProfs on popular social networking site, Twitter (see … Read more
Help, I’ve Been Tynted!
Here’s a tool which will certainly allow for much amusement. And it could also be a great way to communicate feedback on web page usability or content. Tynt is a program which allows users to add text, drawings, highlights and other fun things to web pages. These can be shared with others by email or … Read more