web analytics

Meaningless Statistics Went Up 2% Last Week

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“Meaningless statistics went up 2% last week.” Thanks to John Favalo, Managing Partner at the B2B Group of Eric Mower and Associates, for referencing this smirk-evoking quote at a recent conference. I unfortunately missed where it came from and haven’t been able to find the original source. Isn’t it interesting how numbers can add perceived … Read more

The Customer Life Cycle Funnel – an Interview with Jim Sterne

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I recently had a chance to chat with Jim Sterne, Chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit. Jim Sterne’s depiction of the Customer Life Cycle Funnel – four distinct funnels based on successful or unsuccessful customer acquisition, persuasion and conversion – has been widely quoted and referenced since … Read more