Writing and Promoting White Papers – an interview with Michael Stelzner
Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 130 white papers for many of the world’s most recognized companies, including Microsoft, Dow Jones, FedEx, Motorola, Monster, Hewlett-Packard and SAP. In this 17 minute interview, you’ll hear me ask Michael about white … Read more